Marketing Campaign Specialist

team.blue’s Marketing Centre of Excellence powers high-performance across more than 60
brands in 22 European countries. As a Campaign Specialist – Creative & Messaging, you will
play a pivotal role in shaping and delivering impactful creative assets and content supporting
integrated campaigns across multiple channels.

This role blends creativity, strong brand stewardship, and cross-functional execution to drive
measurable results for our Nordics and CEE markets. Working at the intersection of brand,
performance marketing, and content management, you’ll ensure every campaign is distinctly on-
brand, insight-led, and optimized for acquisition, engagement, and long-term customer value.

What You'll Do

Creative Campaign Development

• Translate campaign objectives into compelling content and creatives

• Work with brand, regional, and Group teams to plan and coordinate campaign execution across paid social, email, content platforms, and partner activations

• Develop copy-driven campaign variations and support testing and optimisation in collaboration with Paid Media, SEO/GEO, and CRO teams

• Ensure campaign messaging aligns with brand strategy, audience insights, and channel best practices

Brand & Content Excellence

• Ensure consistent brand usage across channels and customer touchpoints

• Support brand renewal initiatives by coordinating the implementation of updated assets into priority materials

• Review, refine, and align content and creative outputs produced internally or by external partners

• Ensure creative quality meets CoE standards while respecting local market nuance

Cross-Team & Partner Collaboration

• Work closely with brand teams and CoE colleagues to align creative and campaign outcomes with business goals

• Provide clear creative briefings, messaging direction, and constructiveProvide clear creative briefings, messaging direction, and constructive feedback to peers, external agencies and production partners

• Coordinate creative delivery for partner-led and group-level initiatives, ensuring timelines, consistency, and quality standards are met

• Collaborate with Enablement and Operations teams to build scalable creative processes and playbooks

Insight-Driven Improvment

• Apply performance data and qualitative insights to continuously improve campaign messaging, content effectiveness, and creative planning

• Share learnings, best practices, and recommendations that support scalable creative processes across the CoE

• Contribute to the development of creative standards, templates, and frameworks that accelerate delivery without compromising quality